EdSarrthi PR Campaign
Industry: Technology
Campaign Summary:

Elite Discoveries specializes in helping Entrepreneurs, businesses and individuals build a strong media presence through media coverage. One of our clients EdSarrthi, was featured in Outlook, The Print, and Business Standard. One of the leading media publications.


Edsarrthi, is an ed-tech startup that provides mentorship programs for UPSC/IAS exam aspirants, and it’s focused on providing personalized mentorship to its students. Also, it gives Insights into the earlier life of Founder Varun Jain and Co-Founder Prafful Agarwal.

Problem Statement:

The challenge for Elite Discoveries was to build the media presence of EdSarrthi. The agency needed to develop a plan that will help in establishing Edsarrthi as a leader in the education field.


Elite Discoveries analyzed the demographics, interests, and media consumption habits of UPSC/IAS exam aspirants to determine the most effective media outreach strategy. to research media publications that were relevant to Edsarrthi's value proposition and the target audience. Personalized media pitches were crafted for each media outlet to secure features in leading media publications.

Campaign Result:

EdSarrthi effectively established a strong media presence and distinguished itself as a leader in the education sector. Additionally, it drew additional UPSC/IAS test candidates to Edsarrthi's mentoring programs and obtained initial capital to grow their business.


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